The Tigers United conference took place on June 13. Our Graphic & AI Designer Krzysiek Piła took part in the discussion panel "Freeing the creative mind - about how automation and AI allow you to strengthen the potential of creators."
First, we dreamed of winning the first tender, because it was a great project. We won. Then we dreamed of winning the second tender, because it was an excellent project. We won!! Then we dreamed of winning one more tender, and we succeeded in that too. And we can't say anything about it publicly, but we're very happy. We'll say what we can say today: we ordered some good food for lunch at Mufu. From this one Asian restaurant.
We have just finished shooting a spot promoting the new social campaign of the University of Warsaw. This is another important social project for us, and its effects will be visible in October, at the beginning of the new academic year. In addition to the spot, in the university space you will be able to see posters created by our designers, and on social media - reels with lecturers and employees of the University of Warsaw.
In April 2024, two members of our team joined lecturers of the Wrocław campus of the SWPS University of Social Sciences and Humanities: Gaba Kunert (Head of Advisory & Innovations) and Krzysiek Piła (brand & AI designer). Gaba gives classes on Identity and Brand Personality, and Cultural Branding, Krzysiek on Creation. The rest of us also feel like going back to school.
We created a series of five films for Acer presenting the Chromebook Plus 515 model – a conceptual spot first, and then four all plot-based. The series presented the unique benefits of the laptop, such as its superb durability and its exceptionally strong battery life. There was little time, but the result was spectacular. See for yourself.
We have started implementing a project for the European Commission, for which we are preparing a range of graphic materials for their social media channels. It’s for a good cause too, as the aim of the campaign is to promote women in technology, and the subsequent illustrations present exceptional women in this field. Cool stuff!!
Krzysiek Piła, MUFU's brand & AI designer, gave a talk at the TEDx University of Social Sciences and Humanities conference in Wrocław. He talked about the impact of AI on branding and graphics, its smart use in design, how not to fall into graphic clichés using artificial intelligence, and AI’s connection with impressionist painting.
MUFU's skills have been confirmed by DIMAQ – the international standardisation programme for digital marketing qualifications. The #DIMAQEmployer mark means that we pay special attention to the development and improvement of the team's skills in this area. But above all, it means we are a trusted partner for online collaboration.
We included the most energetic colour we know – lime – in MUFU's visual identification. Besides beautifully harmonising with the existing black and white colourway, it symbolises everything closest to us: freshness, modernity, revolution, innovation, power (not only lime). Because there is no room for carelessness in brand identity creation.
Dostaliśmy wyróżnienie w Kreaturze Konkursie Niezależnej Kreacji! Kategoria? DESIGN, więc tym piękniej. Cieszymy się na maksa, przybijamy sobie piątki i dziękujemy naszemu klientowi. A „Kreaturę” stawiamy sobie na półeczce w naszym biurze i czekamy na kolejną. To znaczy aktywnie czekamy, nie biernie, wiadomo.
We joined the prestigious Association of Applied Graphics Creators! This is all the more pleasing because our portfolio was received extremely positively. For us, it means new experiences, inspirations, and discussions with people from the industry, for you – more proof that we know graphic design like few others and you can trust us. We are a superb quality brand, okay?
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We are an independent Polish creative-production agency of dedicated specialists in the field of building brands and caring for them. We are all different and draw strength from our diversity. We are united by a single goal: to produce beautiful, powerful and functional creations.
Ewa graduated in Management Psychology from Kozminski University and the Faculty of Design Arts at the Academy of Fine Arts in Łódź and has been in digital marketing for 14 years. She has worked for the largest media publishers in Poland, such as: Agora S.A., Wirtualna Polska Group, Media Impact Poland, and Burda Media Poland. As Senior Strategy/Content/Digital Manager, she creates advertising campaigns that fly in the face of convention. Ewa is a producer and actress – she has been comprehensively trained in the Meisner acting technique in London. Privately, she is a mum who loves people, emotions, travel, dance, and pasta.
EWA OSTROWSKA-KUNERT
CEO
Graduate of the Warsaw Academy of Fine Arts in Graphic Design. In the advertising industry for twelve years. At MUFU, Mateusz is the Art Director and head of the Graphics Department. What drives him in his personal and professional life? He observes, notices, remembers, and relates. He has created countless logos, posters, and visual identities. His signature style can be found on the logos of well-known brands and cultural campaigns. Mateusz likes backpacking and design from the '60s and surrounds himself with mid-century furniture (which he both collects and restores). He claims he has trouble expressing the full extent of his thoughts, but we think he does a pretty great job of it.
MATEUSZ FIRLEJ
ART DIRECTOR
Karolina graduated in Marketing and Management from the Catholic University of Lublin. She loves working in marketing, promotion, and culture, which is why she is a Senior Project Manager in the Art & Culture section at MUFU. She entered the world of marketing over a decade ago, and has always been involved with culture. Over the last six years, Karolina has also got to know it from behind the scenes, joining the ranks of a major Polish cultural institution where she was responsible for campaigns supporting brands, coordinating visual identities, and rebranding projects.
KAROLINA BEN
SENIOR PM CULTURE & ART
Ola is a multidisciplinary graphic designer who primarily deals with illustration and animation. She eagerly explores new media and techniques, and feels most at home in educational, cultural, and wellbeing-related projects. Ola is a devoted reader, comic book collector and formerly a print publication book designer. She loves to travel to experience new cultures, recharge her batteries, and take inspiration for her creative work. She uses those inspirations to design great projects at MUFU.
OLA BĄK
GRAPHIC DESIGNER & ILLUSTRATOR
Since childhood, Dawid has felt the need for creative expression. He spent whole days building with LEGO, and when he got bored, he switched to design. Currently Dawid designs visual identities and websites. He is constantly developing and discovering new areas of design, including motion design and UI/UX. If you ask what he strives for in his work, he will say it is combining beauty with functionality. Dawid says ‘design should be aesthetic and practical,’ and the whole MUFU team agrees with him. In his free time, he enjoys gaming and but is equally happy stepping away from the computer to walk his dog.
DAWID FOLGIERT
GRAPHIC DESIGNER
After 25 years in assistant positions elsewhere, Irmina landed at MUFU and stayed. Without her, we wouldn’t know the internet password or the entry code. She is a sociologist by training and privately is an owner of forty potted plants, a cat, and a dog. Irmina reads Cave, Palahniuk, and Cioran, and used to like slasher movies. She can wake up at three in the morning to turn spice jar labels forward so they stand perfectly aligned. At MUFU, we like a quirky personality.
IRMINA KOSIŃSKA
OFFICE MANAGER
Jakub likes to create new worlds – attributable both to his expansive imagination and to his escapist tendencies. He produced a full-length (103-minute) fanfic about The Witcher (nearly 2 million views on YouTube). In the role of second director, he co-created such feature films as Control and Generation IKEA. Jakub finds solace in spreadsheets, budgets, and work plans. He likes to travel backwards in time: fascinated by mythologies, especially Slavic and Japanese. He hates it when the audio volume is set anywhere other than 0 or 5.
JAKUB NURZYŃSKI
HEAD OF VIDEO
A graduate of the Academy of Fine Arts in Warsaw, majoring in Graphics and Media Art, she is a designer specializing in identity design. She gained experience in a boutique studio, an advertising and branding agency, and as an independent designer. She knows that "less is more" and prefers simple forms. Favorite areas of work? Education, culture, and interiors. She is interested in interior design, and after work, she works with ceramics.
Alicja Wolanin
Graphic & Brand Designer
She has been involved in the internet and media industry since 2005. She has worked at Agora, among others, as an editor, website coordinator, and online product manager. She was responsible for all websites related to the company's magazines, sales support, and special events. As part of her own business, she led consulting projects in marketing and growth for e-commerce and Horeca companies. She has also been associated with the NGO-SAMI for years. She leads the Niemęski Choir and plans to lead other choirs. She travels throughout Africa and has a deep love for Tumblr.
Gaba Kunert
Head of Advisory & Innovations
Lena Gałaszewska
PM
Marzena Beringer
Graphic designer
Szymon Raczkiewicz
Video editor
Nikon is from Podlasie. He came to us from a shelter in Sonieczków. He's three dog years old, so eighteen in human years. Despite his young age, he's already become the PsiArt Director at MUFU. Every day, he personally greets his coworkers at the office door. He especially loves chewing on his leash. He loves riding the subway and having ritual cookies after work.
Nikon
PsiArt Director
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